Client: Ford Motor Company Product: Microsite Date: 2011 Studio: UniWorld Group Concept Design: Jay Miolla (with Wisdom Tucker, Demetrius Hill and Carlos Lema)

Description: In preparation for the release of the all new 2012 Ford Explorer, we developed a 360º campaign to target African American car shoppers. The ask for digital was to highlight the new features and benefits of the completely redesigned vehicle. The solution was to develop an interactive experience where hotspots strategy placed throughout the vehicle would trigger green screened animations featuring celebrity comedian Kevin Hart to tell you about that specific feature in a culturally relevant way.