Client: Ford Motor Company Product: Website Date: 2006-2008 Studio: Razorfish Design and Development: Jay Miolla

Description: The challenge for Ford was to create an interactive experience to generate awareness and provide information about a new in-car product called Sync. For this, a live action webisode was produced and hosted online along with supporting marketing materials. A full service support site was later rolled out after the initial product launch. Once initial awareness reached market saturation, the site was transitioned into a product service platform which featured information about Sync functionality, pairing phones, vehicle health reports, amongst other capabilities.