Role: Managing Director, Executive Producer at Gramercy Tech

End Client: TD Ameritrade

The Brief: TD Ameritrade was looking for a innovative way engage LINC attendees to participate in a corporate giving activity. Building on the idea of a 5K road race, we constructed a virtual reality bike race where attendees race the clock and pick up “power ups” to add to their individual giving total. A display shows the scoreboard and allows the attendees to engage in friendly competition to see who can generate more during their 2:30 ride.

The Solution: Using newly released VirZoom VR Haptic Bikes, we developed a productized game experience where by users can ride laps around a virtual course and collect points that equate to a corporate giving dollar amount.

The Product: While this was initially deployed for a corporate retreat event with TD Ameritrade, it was productized and deployed several times over the course of a two year span. The software design enable us to make updates through a very simple localized CMS which can change the colors, graphics, logos, audio, scoreboards, maps and scenery in just minutes.

My Role:

• 3D design of gaming environment

• UX/UI design and Sound design

• Unity VR Development for core gameplay and

• Backend Development of gameplay and scorecard infrastructure

• Onsite deployment and attendee management