Client: Ford Motor Company Product: Microsite Date: 2011 Studio: UniWorld Group Concept Design: Jay Miolla (with Wisdom Tucker, Demetrius Hill and Carlos Lema)
Description: In preparation for the release of the all new 2012 Ford Explorer, we developed a 360º campaign to target African American car shoppers. The ask for digital was to highlight the new features and benefits of the completely redesigned vehicle. The solution was to develop an interactive experience where hotspots strategy placed throughout the vehicle would trigger green screened animations featuring celebrity comedian Kevin Hart to tell you about that specific feature in a culturally relevant way.
Client: Ford Motor Company Product: Website Date: 2006-2008 Studio: Razorfish Design and Development: Jay Miolla
Description: The challenge for Ford was to create an interactive experience to generate awareness and provide information about a new in-car product called Sync. For this, a live action webisode was produced and hosted online along with supporting marketing materials. A full service support site was later rolled out after the initial product launch. Once initial awareness reached market saturation, the site was transitioned into a product service platform which featured information about Sync functionality, pairing phones, vehicle health reports, amongst other capabilities.
Client: IBM Product: Branded Entertainment Game Date: 2003 Studio: Radical Media Medium: Interactive Game Game Design, 3d Modeling, Gameplay Development: Jay Miolla
The IBM Think-a-ma-jig gave visitors of Epcot Center the chance to experience the thrill, the challenge and the fun of inventing as a team, where creative solutions sent them on wild and wacky adventures! While this interactive game was designed to support IBM’s core messages of invention, teamwork, creative solutions and innovative technology, it was most of all designed for visitors to have fun.
The IBM Think-a-ma-jig gave visitors of Epcot Center the chance to experience the thrill, the challenge and the fun of inventing as a team. The result is a 14 player cooperative video game experience whereby each player is responsible for one component of an underwater treasure seeking vessel.
In order to promote a new company offering, we developed an interactive snapchat and facebook compatible AR filter to share with our clients.
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RowZero is a startup which aims to bring the fans closer to their favorite bands through the use of 360, VR and AR technologies. The core app allows users feel as though they're part of the band by gaining access to the on-stage experience and having the ability to choose where they want to watch from in realtime.
The mature platform would be a place for users to explore and discover new, up and coming artists. A 360 shopping experience encourages users to buy not only additional shows or 360 videos of similar bands, but allows the artists an additional place to sell merchandise.
Future plans include development of a 360 capture system for ease of setup and partnerships with volumetric video studios to capture for mixed reality and other holographic experiences.
